Prismic in Action: A Versatile Tool for the Enji Website

Learn how the marketing team employs Prismic to promote Enji.ai through efficient SEO and a streamlined content process.

The marketing team needed to accomplish two goals with the Enji.ai website: launch it quickly with content and promote it without on-site advertising. WordPress and other CMS did not allow us to do this, which is why we chose Prismic. This CMS’s features help us boost our website’s SEO, reduce reliance on developers, and ensure our content team can publish content regularly. Our front-end team can tailor our website as we see fit to attract more visitors and tell them about our product. These and other advantages helped our marketing team launch Enji.ai within a tight deadline and begin advertising the product.

“Prismic allows me to easily adjust basic SEO settings, as well as make changes to content and page structure on our SPA site without the help of a developer. This reduces the burden on their workflow and increases the efficiency of website promotion.

Natalya Larkina, SEO Specialist

As we continue to develop Enji.ai to include functionality such as purchases and demos, our team will continue to build and publish pages quickly with Prismic’s flexible “slice” system. We can save time by recycling elements from other pages without building everything from scratch. We have enhanced collaboration between marketers and developers which has led to over 85 published pages in 6 months.

Challenges and Solutions

Once we launched Enji.ai, we encountered several challenges. However, thanks to our extensive experience using Prismic on maddevs.io, our team has been able to approach challenges and issues on Enji.ai with professional creativity and know-how.

Boosting mobile traffic
**Challenge: **The Enji sales team meets prospective clients at conferences and other events. Mobile devices are a great way to show our product’s features through the website. Unfortunately, SPA sites, like Enji.ai, do not always perform at the highest level on mobile devices, which results in less traffic from Google’s mobile-first indexing.
**Solution: **Our team installed the AMP (accelerated mobile pages) framework to present alternative versions of content pages to users which load in less than three seconds. Now, our site receives more mobile traffic thanks to better performance.